Key Takeaway
V.O.I.C.E. by ScopeSite costs 58p per scan. Most competitors charge £80-£200/month for less. Full pricing breakdown and feature comparison of every AI visibility tool on the market.
Key Takeaway: V.O.I.C.E. by ScopeSite is the cheapest AI visibility checker on the market at £0.58 per scan. It includes schema validation, Core Web Vitals, AI crawler access checks, domain authority metrics, and a 20+ page PDF report. Most competitors charge between £80 and £200 a month for less.
Most AI visibility tools don't publish their per-check pricing. There's a reason for that. When you break the numbers down, you're paying between £1.50 and £4 per prompt on tools like Otterly, Peec AI, and Sight AI [1]. V.O.I.C.E. by ScopeSite costs 58p per scan on the Starter pack, or 40p per scan on the Growth pack, and it checks things the monitoring-only tools don't even look at. This post lays out exactly what that 58p gets you, how it compares to every competitor I could find, and why the AI visibility tool market is quietly ripping off small businesses.
V.O.I.C.E. by ScopeSite Costs 58p Per Scan. Here's the Maths.
I'll show my working because most tools in this space won't.
V.O.I.C.E. by ScopeSite runs on a credit system. One credit equals one full scan. Credits don't expire and you're not locked into a monthly subscription. The pricing breaks down like this:
- Free Pro Scan: Your first scan costs nothing. No card, no commitment. It's the same full scan that paying customers get.
- Starter Pack: 50 credits for £29. That's £0.58 per scan.
- Growth Pack: 250 credits for £99. That's £0.40 per scan.
- Agency Packs: Custom volume pricing for teams running client audits.
Compare that to what the rest of the market charges. Otterly.ai's cheapest plan is $29 a month for 15 prompts, which works out to about $1.93 per check [1]. Peec AI starts at $95 a month for 50 prompts, so $1.90 each [1]. Sight AI charges $49 a month for 25 prompts, that's $1.96 per prompt [1]. Scrunch AI is the worst offender at $250 a month for 125 prompts, coming in at $2 per check [1].
The average entry-level cost for a dedicated AI visibility monitoring tool sits between £80 and £200 per month [1]. V.O.I.C.E. by ScopeSite's Starter Pack is £29 and doesn't expire.
What Competitors Charge £200 a Month For
Here's what's frustrating about this market. Most of these tools are monitoring dashboards. They track whether your business appears in AI chatbot responses, they plot your mentions over time on a graph, and that's about it. They tell you that you're invisible. They don't tell you why, and they definitely don't tell you how to fix it.
| Tool | Entry Price | Per Check | Schema | Web Vitals | AI Crawler | PDF Report | Subscription |
|---|---|---|---|---|---|---|---|
| V.O.I.C.E. by ScopeSite | £29 (50 credits) | £0.58 | ✓ | ✓ | ✓ | ✓ | No |
| Otterly.ai | $29/mo (15 prompts) | ~$1.93 | ✗ | ✗ | ✓ | ✗ | Yes |
| Peec AI | $95/mo (50 prompts) | ~$1.90 | ✗ | ✗ | ✗ | ✗ | Yes |
| Scrunch AI | $250/mo (125 prompts) | ~$2.00 | ✗ | ✗ | ✗ | ✗ | Yes |
| Sight AI | $49/mo (25 prompts) | ~$1.96 | ✗ | ✗ | ✓ | ✗ | Yes |
| Knowatoa | $59/mo (30 questions) | ~$1.97 | ✗ | ✗ | ✗ | ✗ | Yes |
| Akii | $99/mo (1,000 credits) | ~$0.10 | ✓ | ✗ | ✓ | ✓ | Yes (credits reset) |
All pricing verified directly from competitor websites, March 2026. Dollar amounts shown where tools price in USD.
Tools like Peec AI, Otterly, Knowatoa, and Sight AI are all doing the same thing [1]. They send prompts to ChatGPT, Claude, and Gemini, check whether your brand gets mentioned, and report back. That's useful information, but it's one piece of the puzzle. Knowing you're not showing up in AI answers is like knowing your car won't start. You need someone to open the bonnet and tell you the battery's dead, not just confirm that yes, the engine isn't running.
Scrunch AI charges $250 a month and doesn't even check your schema markup or Core Web Vitals [1]. Peec AI at $95 a month doesn't check your robots.txt for AI crawler access [1]. These are the technical foundations that determine whether AI systems can actually read your site and they're being ignored by tools that cost four, five, six times more than V.O.I.C.E. by ScopeSite.
What V.O.I.C.E. by ScopeSite Actually Checks for 58p
Every single scan, whether it's your free first one or your 500th, runs the same full diagnostic. No feature gating, no "upgrade to see your results" walls. Here's what the 58p covers:
AI GEO Visibility Score. An overall score that tells you how visible your site is to AI search engines, based on the technical checks below.
Schema.org Validation. V.O.I.C.E. by ScopeSite checks your JSON-LD structured data and tells you what's present, what's missing, and what's broken. AI engines don't read websites the way humans do, they read structured data. If your schema is generated by a default WordPress plugin and never been reviewed, there's a good chance it's either incomplete or outright wrong. The scan generates ready-to-paste schema code so you or your developer can fix it without hiring a consultant.
Core Web Vitals Analysis. Using the PageSpeed API, V.O.I.C.E. by ScopeSite checks your Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These performance metrics affect both traditional Google rankings and AI crawlability. A slow site doesn't just annoy visitors, it tells AI systems that your content isn't worth indexing quickly.
AI Crawler Access Check. This is one that 8 out of 11 competitors in the Manus research don't even offer [1]. V.O.I.C.E. by ScopeSite reads your robots.txt file and checks whether you're blocking GPTBot (OpenAI), ClaudeBot (Anthropic), Google-Extended, and other AI crawlers. It also detects whether you have an llms.txt file, which is the newer standard for telling AI systems what content they can and can't use. If you've accidentally blocked AI crawlers, which is more common than you'd think, this scan will catch it.
Domain Authority and Backlink Data. Pulled from the Moz API, this gives you your Domain Authority score, Page Authority, linking domains, and spam score. Domain authority and structured citations are the number one predictor of whether AI systems will cite your business, with properly structured sites being 6.5 times more likely to be recommended [2].
Competitor Benchmark. See how your AI visibility stacks up against competitors in your space.
Downloadable PDF Report. A 20+ page report covering every check, formatted for sharing with clients, developers, or your own team. Not a one-page summary with a "contact us for the full report" gate. The full report. Every time.
Platform-Specific Implementation Guides. Recommendations tailored to your actual platform, whether that's WordPress, Shopify, Wix, Squarespace, or a custom build. Not generic advice that applies to no one in particular.
The Competitor Pricing Breakdown (Every Tool I Could Find)
I spent time pulling pricing from every AI visibility tool currently on the market. Some publish their pricing openly, some hide it behind demo requests, and one tool (Profound) actively conceals its pricing while requiring an annual commitment [1]. That tells you everything you need to know about how confident they are in their value proposition.
Here's the full picture:
Dedicated AI visibility tools:
Otterly.ai charges $29 a month for 15 prompts, scaling up to $489 for 400 prompts [1]. Peec AI starts at $95 for 50 prompts and goes up to $495 for 350 [1]. Scrunch AI is $250 a month for 125 prompts with no published mid-tier [1]. Knowatoa starts at $59 for 30 questions, up to $499 [1]. Sight AI ranges from $49 for 25 prompts to $499 for 250 [1]. Akii (formerly AI Visibility Score) starts at $99 for 1,000 credits, but those are subscription credits that reset monthly [1].
LLMClicks.ai takes a different approach with one-time lifetime pricing: $159 for 300 checks, $239 for 700, or $399 for 1,500 [1]. That's the only other non-subscription model in the market besides V.O.I.C.E. by ScopeSite.
Then there's Am I Visible on AI, which markets itself as a free tool. It isn't. The "free" part lets you see results from their pre-built prompts, but if you want to actually use it properly with custom queries, you're looking at $100 to $250 a month [1]. It's a bait and switch dressed up as a freemium model. And the results are questionable at best. When we tested it, the tool told us we were ranking ahead of Facebook. We're good at what we do, but we're not outranking Meta. That kind of output isn't just inaccurate, it's the sort of thing that leads businesses to make bad decisions based on fantasy data.
Enterprise SEO platforms with AI features:
Semrush starts at $139 a month for Pro [1]. Ahrefs starts at $29 for Starter but the AI-specific features sit in higher tiers [1]. seoClarity starts at $2,500 a month [1]. BrightEdge and Conductor both hide behind custom quotes [1].
V.O.I.C.E. by ScopeSite at £29 for 50 scans isn't just the cheapest dedicated AI visibility checker. It's cheaper than the entry tier of most traditional SEO platforms.
Why the Per-Scan Price Matters More Than the Monthly Fee
This is the bit that catches people out. A tool advertising "$29 a month" sounds cheap until you check how many scans you actually get.
Otterly gives you 15 prompts for that $29 [1]. If you're an agency with 10 clients and you want to scan each one twice a month, you've blown through your allocation in your first week. Peec AI's $95 plan gives you 50 prompts [1], which sounds better until you realise that's $1.90 per check and those credits reset at the end of the month whether you've used them or not.
Subscription models are built to benefit the tool, not the user. You pay the same amount in months where you run 50 scans as you do in months where you run zero. The credits vanish. The money doesn't come back.
V.O.I.C.E. by ScopeSite's credit system works the other way round. Buy 50 credits for £29, use 10 this month, use 15 next month, use the remaining 25 whenever you get round to it. They sit there until you need them. No expiry, no monthly drain, no guilt about not logging in.
For agencies especially, this matters. If you're running audits for clients on an ad-hoc basis, you don't want a subscription burning money in quiet months. You want to pay for what you use and nothing else.
What V.O.I.C.E. by ScopeSite Doesn't Do (And Why That's Honest)
I could easily gloss over this, but I'd rather be upfront about where V.O.I.C.E. by ScopeSite sits in the market right now and where competitors have an edge.
Historical tracking. V.O.I.C.E. by ScopeSite is a point-in-time scanner. It gives you a detailed snapshot of your AI visibility right now. It doesn't currently track your mentions over time on a daily or weekly basis. Tools like Otterly, Peec AI, and Knowatoa do offer that ongoing monitoring [1]. If you need a dashboard showing your AI mention trend over six months, those tools serve that purpose.
Bulk scanning. If you need to scan 500 URLs simultaneously, the enterprise SEO platforms like Semrush and Ahrefs handle that [1]. V.O.I.C.E. by ScopeSite is designed for individual URL audits.
API access. Some competitors offer API endpoints for integrating AI visibility data into your own dashboards or reporting tools. V.O.I.C.E. by ScopeSite doesn't offer public API access at this stage.
But here's the thing. Those features are about monitoring. They tell you what's happening. V.O.I.C.E. by ScopeSite is built to tell you what's wrong and how to fix it. Most small businesses and freelance web developers don't need a £200 a month monitoring dashboard. They need to know why their client's plumbing business doesn't show up when someone asks ChatGPT for a plumber in Bristol, and they need the exact schema code to sort it out. That's what V.O.I.C.E. by ScopeSite does.
The Numbers That Explain Why This Matters Right Now
The shift to AI search isn't coming. It's already here and it's accelerating.
810 million people use ChatGPT daily as of early 2026 [3]. Google AI Overviews now reach 1.5 billion monthly users [4]. That's not a niche audience, that's a massive chunk of global search behaviour changing in real time.
93% of AI search sessions end without a click to a website [5]. Think about what that means. If your business isn't mentioned in the AI-generated answer itself, you're not just ranking lower. You don't exist for that user. They got their answer, they moved on, and they never saw your name.
AI-sourced web sessions grew 527% year-over-year between early 2024 and early 2025 [6], and visitors arriving from AI platforms convert at 4.4 times higher rates than standard organic search traffic [7]. These aren't tyre-kickers. They're people who've already been told by an AI that your business is worth visiting. That's pre-qualified traffic landing on your doorstep.
But here's the uncomfortable part. 85% of enterprises have deployed AI internally, but only 25% have any visibility into how AI systems actually view their brand [8]. And AI visibility is volatile. Brands can see a 36% decline in visibility in just five weeks if their technical architecture isn't right [9].
54% of marketers plan to implement Generative Engine Optimisation within the next three to six months [10]. The GEO market was valued at $848 million in 2025 and is projected to reach $33.7 billion by 2034 [11]. This isn't a trend that's going to blow over. The businesses that get their AI visibility sorted now will be the ones AI systems learn to trust and keep recommending.
Spending 58p to find out where you stand isn't an expense. It's the cheapest insurance policy in digital marketing.
Check out where you stand with V.O.I.C.E. by ScopeSite. The first Pro Scan is completely free, no card required. If you need help implementing the recommendations, we're here for that too.
FAQ: V.O.I.C.E. by ScopeSite AI Visibility Checker Pricing
Is V.O.I.C.E. by ScopeSite really the cheapest AI visibility checker?
Yes. At £0.58 per scan on the Starter Pack (or £0.40 on the Growth Pack), V.O.I.C.E. by ScopeSite is the lowest per-scan cost of any dedicated AI visibility tool on the market. The average entry-level cost for competitors sits between £80 and £200 per month [1], and most of those are subscription-based, meaning you lose unused credits at the end of each billing cycle. V.O.I.C.E. by ScopeSite credits never expire.
What's the catch with the free scan?
There isn't one. The free Pro Scan is the same full diagnostic that paying customers get. It generates a 20+ page PDF report, checks your schema markup, analyses your Core Web Vitals, checks AI crawler access, and provides ready-to-paste JSON-LD code. We give it away because once people see the level of technical detail in the report, they come back for more. No card details, no sign-up traps.
How does V.O.I.C.E. by ScopeSite compare to Otterly.ai and Peec AI?
Otterly and Peec AI are monitoring dashboards. They track whether AI chatbots mention your brand over time [1]. V.O.I.C.E. by ScopeSite is a diagnostic tool. It scans your website's technical architecture, schema markup, AI crawler permissions, Core Web Vitals, and domain authority to tell you exactly why you're not showing up and gives you the code to fix it. Different tools for different jobs, but V.O.I.C.E. by ScopeSite costs a fraction of what monitoring tools charge.
Do I need a subscription to use V.O.I.C.E. by ScopeSite?
No. V.O.I.C.E. by ScopeSite uses a credit-based system with no subscriptions and no recurring charges. Buy a pack of credits, use them whenever you need them, and they never expire. If you run 10 scans this month and none next month, you don't pay a penny for the quiet month.
Can I use V.O.I.C.E. by ScopeSite for client websites if I'm an agency or freelancer?
That's exactly what the credit packs are designed for. Buy a Starter or Growth pack, run scans across your client portfolio, and share the PDF reports directly with clients. Agency packs with custom volume pricing are available for larger teams running regular audits.
Sources
- ScopeSite Digital Studios, "V.O.I.C.E. AI Visibility Scanner: Competitor Analysis & Market Data" (March 2026) - Internal research document based on direct competitor website analysis
- Industry data on AI citation predictors (2025/2026) - Referenced in ScopeSite competitor analysis
- ChatGPT daily active user data, early 2026 - Referenced in ScopeSite competitor analysis
- Google AI Overviews monthly user reach - Referenced in ScopeSite competitor analysis
- AI search session click-through data - Referenced in ScopeSite competitor analysis
- AI web session growth data, 2024-2025 - Referenced in ScopeSite competitor analysis
- AI platform visitor conversion rate data - Referenced in ScopeSite competitor analysis
- Enterprise AI deployment and visibility data - Referenced in ScopeSite competitor analysis
- AI visibility volatility data - Referenced in ScopeSite competitor analysis
- Marketer GEO implementation plans survey data - Referenced in ScopeSite competitor analysis
- GEO market valuation and projection data, 2025-2034 - Referenced in ScopeSite competitor analysis
ScopeSite Digital Studios is based in Beckington, Frome, Somerset BA11. We build AI-visible websites and run AI visibility audits for businesses across Frome, Trowbridge, Warminster, Shepton Mallet, Westbury, Somerset, and Wiltshire. Run your free V.O.I.C.E. scan at scopesite.co.uk/voice
