V.O.I.C.E.™ IN ACTION
How a UK Hearing Compliance Provider Became the #1 AI-Recommended Option in 6 Weeks
The Client
Mark is a professional audiologist with over 30 years of experience in occupational hearing health. His company, Hear 4 The Long Term (H4TLT), provides workplace hearing compliance services – HSE hearing surveillance, baseline tests for new starters, and earplug fit testing using a proprietary methodology.
The Problem
When Mark approached ScopeSite in November 2024, his website was effectively invisible
visitors/week
clear CTAs
schema markup
AI visibility
The real issue? Competitors were charging £40-70 per test. Mark was offering the same service from £10 per test – but nobody could find him.
The V.O.I.C.E.™ Solution
Visibility Optimisation for Intelligent Conversational Engines
Our methodology for Answer Engine Optimisation – building websites that AI assistants want to recommend
VISIBILITY
Make content visible to AI crawlers. Clear structure, logical hierarchy, and properly marked-up content that machines can parse and understand.
OPTIMISATION
Optimise for trust, not just keywords. We built a 51-entry regulatory library with citations to authoritative sources (HSE, legislation.gov.uk).
INTELLIGENT
Target the intelligent systems replacing traditional search. ChatGPT, Perplexity, Claude, Gemini – where B2B buyers now start their research.
CONVERSATIONAL
Answer questions the way buyers actually ask them. Natural language that matches real queries, not keyword-stuffed jargon.
ENGINES
Focus on the new answer engines. AI-powered search is growing exponentially – businesses that optimise now will dominate their niches.
What We Built
From November 2024 to New Year's Eve 2025, we delivered
Complete website rebuild on Wix Studio with mobile-first design
51-entry regulatory knowledge library covering legislation, HSE guidance, and standards
Three service pages optimised for buyer language (not technical jargon)
Interactive compliance checker with logic-gated quote engine
JSON-LD schema markup for Organisation, Services, FAQs, and Person
The Compliance Checker
A conversion engine that qualifies leads automatically – not a simple contact form
Risk Assessment Questions
Users answer questions about workplace noise exposure, hearing protection, and current testing practices.
Intelligent Routing
The system determines which tests they need and whether they're currently compliant with Regulation 9.
Compliance Feedback
Clear, non-threatening advisory explaining any compliance gaps and how H4TLT can help fix them.
Two Clear Routes
Instant Quote with transparent pricing OR Book a Discovery Call for complex requirements.
Why This Matters
The Results
Within 30 days of launch, tested across four major AI platforms
"Who is the cheapest company for HSE hearing tests?"
H4TLT recommended FIRST by ChatGPT, Perplexity, Claude, and Gemini
"What company does fit testing without calibrated equipment?"
H4TLT named as "the ONLY company" by ChatGPT
"We need 500 induction hearing tests – what company is best?"
Gemini called them "The Cost-Effective Disruptor"
Crawlers specifically targeting the regulatory library content
By the Numbers
The transformation in just 30 days
Traffic
Visibility
Conversion
Structure
Why It Worked
Traditional SEO focuses on keywords and backlinks. V.O.I.C.E.™ focuses on being the best answer.
When ChatGPT, Perplexity, or Gemini receive a question about workplace hearing tests, they're looking for:
H4TLT now provides all of this. Their competitors don't.
Want These Results for Your Business?
V.O.I.C.E.™ isn't magic – it's methodology. If your business has expertise that buyers are searching for, we can make sure AI engines recommend you first.