|BE THE CITED SOURCE.
When AI picks sources to cite, your business should be one of them.
Search changed. People ask ChatGPT, Claude, Gemini and Perplexity for answers, and the model picks a handful of sources to cite. Generative engine optimisation is the technical discipline of being one of them.
As a specialist generative engine optimisation agency, we engineer the structured data, entity signals and server-rendered HTML that AI models actually read. Rankings are not citations. You do not want a blue link on page one. You want the recommendation.
We also run the closely related disciplines: our AI SEO agency work covers the broader stack, our AI SEO services page lists each deliverable, answer engine optimisation is the content-side sibling of GEO, and our AI visibility scanner measures the lot.
WHY YOU ARE NOT IN THE ANSWER
AI models pick a small, specific set of sources to cite. Everyone else is invisible. Here is why you are probably the everyone else.
JavaScript Walls
Your website renders client-side, so GPTBot and ClaudeBot see a blank page. Blank pages do not get cited.
Unknown Entity
You are not in Wikidata, not in the Google Knowledge Graph, and not linked to the people and places that define you. AI has no confidence to recommend you.
Unstructured Facts
Flowing marketing prose reads well to humans. AI cannot extract a clean fact from it. If the model cannot quote you, it will not cite you.
Ranking Without Citation
You can hold position one on Google and still be absent from ChatGPT, Perplexity and Gemini answers. Different engines, different rules.
HOW GENERATIVE ENGINE OPTIMISATION WORKS
Citation Engineering
We engineer the specific signals AI models use when deciding which brand to cite in an answer.
Schema & Structured Data
Deep JSON-LD covering every service, price, review, FAQ and credential on your site.
Entity Disambiguation
Wikidata entries, Google Knowledge Graph signals, sameAs links and consistent NAP data.
Content Architecture
Short, factual, extractable statements organised by question and by entity.
THE GEO PROCESS
Three phases. No guesswork. Every phase produces measurable output you can audit.
Measure
We start with a V.O.I.C.E. scan across ChatGPT, Claude, Gemini and Perplexity to see exactly how the models describe you, which competitors they cite instead, and which technical blockers are getting in the way.
Re-engineer
We rebuild your technical foundation where needed: server-side rendered HTML, deep JSON-LD schema, robots.txt and llms.txt, entity profiles in Wikidata and Knowledge Graph, and content restructured for citation eligibility.
Monitor
Citations are not a one-off project. We track your AI visibility monthly, adapt to algorithm shifts in each model, and update your schema and entity signals as your business evolves.
WHAT A GEO RETAINER INCLUDES
The specific work that turns a website from invisible to cited.
V.O.I.C.E. GEO Audit
- Citation baseline across 4 AI platforms
- Competitor citation benchmarking
- Schema validation and gap analysis
- Crawler access and rendering checks
Technical Foundation
- Server-side rendered (SSR) delivery
- Optimised robots.txt and llms.txt
- .well-known/ai-context.json setup
- 100/100 Lighthouse performance
Entity & Schema Work
- Deep JSON-LD structured data
- Speakable schema for voice search
- Wikidata and Knowledge Graph signals
- sameAs and NAP consistency
Citation Monitoring
- Monthly AI citation tracking
- Brand mention reporting
- Schema maintenance
- Algorithm adaptation
PROVEN AI VISIBILITY
“ScopeSite took us from being completely invisible to ChatGPT, to being the number one recommended provider in our sector nationally in under 4 months.”— Hear 4 The Long Term
From Invisible to AI Recommended
See how we used our V.O.I.C.E. methodology to get H4TLT recommended by Google AI Overviews, ChatGPT, and Perplexity.
Read the H4TLT Case StudyGENERATIVE ENGINE OPTIMISATION FAQS
Generative engine optimisation is the practice of structuring your website, schema and content so that generative AI models (ChatGPT, Claude, Gemini and Perplexity) cite your business when someone asks a question in your field. Traditional SEO targets a list of ten blue links. GEO targets the one or two sources the model actually names in its answer.
READY TO BE CITED?
Stop being invisible to generative AI. Run a free V.O.I.C.E. scan today and see exactly how ChatGPT, Claude, Gemini and Perplexity describe your business right now.
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