SCHEMA MARKUP SERVICESTHAT ACTUALLY VALIDATE

You can. A plugin can provide useful structured data when it represents the business accurately. We inspect its output for conflicting identities, missing relationships and unsupported claims, then extend or replace it where the evidence calls for a change. The generated markup matters more than the tool that produced it.

Check the rendered JSON-LD with the Schema.org validator, then compare its facts and relationships with the visible page. Validation catches vocabulary problems; it does not prove factual accuracy, indexing or AI use. Google’s Rich Results Test is a separate check for Google-supported search features.

The Schema.org validator checks markup against the shared vocabulary. Google’s Rich Results Test checks eligibility for the search features Google supports. We use both for their respective jobs. Neither tells us which properties another AI provider uses or whether it will cite the page.

Typically 2-5 days depending on your site's complexity and how much existing schema needs fixing. Simple sites with clean code take less time. Sites with plugin-generated schema garbage or complex entity relationships take longer. We'll give you a specific timeline after auditing your current setup.

Accurate structured data can help Google interpret content and make eligible pages available for supported search features. Validation alone does not establish a ranking benefit or guarantee a rich result. Other search and AI providers have their own systems, which need separate checks.

Any platform that allows custom code injection: WordPress, Shopify, Wix, Squarespace, custom builds, Next.js, you name it. If you can add code to your site, we can implement schema. Some platforms make it easier than others, but none are impossible.

Yes. We start every project with a full audit of existing schema. If there's salvageable work, we fix and extend it. If it's fundamentally broken (which is common with plugin-generated markup), we replace it entirely. Either way, you end up with working schema.

JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for schema markup. It sits in a script tag, separate from your visible content, making it easier to maintain and less likely to break. Google explicitly recommends JSON-LD over other formats like Microdata or RDFa.

Stable @id references connect descriptions of the same entity. A Service can identify its provider, and an Organisation can identify its founder or brand. We use a separate LocalBusiness node only for a real business or branch. Serving a town does not create an office there.

Speakable markup identifies passages suitable for text-to-speech. Support depends on the receiving application. It is not a universal requirement for Siri, Alexa or AI recommendations. We check the intended use before adding it.

Accurate business details and clear answers are useful for people and machines. Structured data can describe those facts explicitly, but voice assistants use different sources and retrieval systems. We check the relevant assistant rather than treating valid schema as proof of voice-search visibility.

If any schema we implement doesn't pass Schema.org validation, we fix it at no additional cost. No questions, no excuses. We stand behind our work because we know it's done properly. This guarantee is in writing before you commit.

Yes. Every project includes full documentation explaining what schema types we implemented, how they're connected, where they're located in your code, and why we made specific decisions. You'll never be left wondering what we did or how to maintain it.

Standalone schema implementation starts from £750 for straightforward sites. Complex sites with multiple locations, services, or extensive existing schema issues cost more. Most projects fall between £750-£2,000. Our quote calculator gives you a specific price based on your requirements.

Schema standards evolve slowly, so major updates are rare. However, when your business information changes (new services, updated hours, additional locations), the schema should be updated too. We offer maintenance packages or can train your team to make basic updates.

We work alongside other agencies all the time. Schema implementation is specialised work that most general SEO agencies outsource anyway. We can implement schema while your existing agency handles other aspects of your digital marketing. No conflict, no drama.