|THAT ACTUALLY VALIDATE

Plugins generate generic, one-size-fits-all schema that lacks the depth and relationships AI needs. They can't create proper entity connections, often produce duplicate @id errors, and use deprecated properties. For basic rich results in Google, plugins might work. For AI visibility, they're useless. We hand-code everything for your specific business.

Run your site through validator.schema.org (not Google's Rich Results Test, which only checks limited schema types). If you see errors, warnings, or your schema doesn't accurately represent your business relationships, it's not working. We offer free schema audits if you want us to check properly.

Google's Rich Results Test only validates schema types that trigger their specific rich results. Schema.org validator checks against the full vocabulary. AI platforms like ChatGPT use the full schema vocabulary, not just Google's subset. If you only validate with Google, you're missing most of what matters for AI.

Typically 2-5 days depending on your site's complexity and how much existing schema needs fixing. Simple sites with clean code take less time. Sites with plugin-generated schema garbage or complex entity relationships take longer. We'll give you a specific timeline after auditing your current setup.

Schema doesn't directly boost rankings, but it improves how Google understands your content, which can lead to better visibility and rich results (star ratings, FAQ dropdowns, etc.). More importantly, it's essential for AI visibility - ChatGPT, Perplexity, and voice assistants rely heavily on structured data to recommend businesses.

Any platform that allows custom code injection: WordPress, Shopify, Wix, Squarespace, custom builds, Next.js, you name it. If you can add code to your site, we can implement schema. Some platforms make it easier than others, but none are impossible.

Yes. We start every project with a full audit of existing schema. If there's salvageable work, we fix and extend it. If it's fundamentally broken (which is common with plugin-generated markup), we replace it entirely. Either way, you end up with working schema.

JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for schema markup. It sits in a script tag, separate from your visible content, making it easier to maintain and less likely to break. Google explicitly recommends JSON-LD over other formats like Microdata or RDFa.

Entity relationships connect your schema objects using @id references. Your Organization @id is referenced by your Person (founder), LocalBusiness (location), and Service (what you offer) schemas. This creates a knowledge graph that AI can traverse, understanding how everything in your business connects.

Speakable schema tells voice assistants which parts of your content should be spoken aloud in response to queries. If you want Siri or Google Assistant to read specific information about your business, you need speakable markup. We implement it using xpath selectors for maximum compatibility.

Absolutely. Voice assistants rely heavily on structured data to provide spoken answers. Proper LocalBusiness schema helps with 'near me' searches. FAQ schema provides direct answers. Service schema helps with 'who can help me with X' queries. Schema is the foundation of voice search visibility.

If any schema we implement doesn't pass Schema.org validation, we fix it at no additional cost. No questions, no excuses. We stand behind our work because we know it's done properly. This guarantee is in writing before you commit.

Yes. Every project includes full documentation explaining what schema types we implemented, how they're connected, where they're located in your code, and why we made specific decisions. You'll never be left wondering what we did or how to maintain it.

Standalone schema implementation starts from £750 for straightforward sites. Complex sites with multiple locations, services, or extensive existing schema issues cost more. Most projects fall between £750-£2,000. Our quote calculator gives you a specific price based on your requirements.

Schema standards evolve slowly, so major updates are rare. However, when your business information changes (new services, updated hours, additional locations), the schema should be updated too. We offer maintenance packages or can train your team to make basic updates.

We work alongside other agencies all the time. Schema implementation is specialised work that most general SEO agencies outsource anyway. We can implement schema while your existing agency handles other aspects of your digital marketing. No conflict, no drama.