Generative Engine Optimization for US Businesses. Be the Cited Source.
Search changed. People ask ChatGPT, Claude, Gemini and Perplexity for answers, and the model picks a handful of sources to cite. Generative engine optimization is the technical discipline of being one of them.
As a specialist generative engine optimization agency, we engineer the structured data, entity signals and server-rendered HTML that AI models actually read. Rankings are not citations. You do not want a blue link on page one. You want the recommendation.
We also run the closely related disciplines: our AI SEO services cover the broader stack, and our AI visibility scanner measures the lot.
Get an Instant QuoteWhy You Are Not In The Answer
AI models pick a small, specific set of sources to cite. Everyone else is invisible. Here is why you are probably the everyone else.
JavaScript Walls
If a page depends on JavaScript to expose its content, some retrieval tools may miss it. We check the delivered HTML and the access rules for the relevant search and user-requested bots.
Unknown Entity
You are not in Wikidata, not in the Google Knowledge Graph, and not linked to the people and places that define you. AI has no confidence to recommend you.
Unstructured Facts
A buyer should be able to find the service, location and supporting evidence without digging through vague claims. Clear answers also make those facts easier for retrieval tools to extract.
Ranking Without Citation
You can hold position one on Google and still be absent from ChatGPT, Perplexity and Gemini answers. Different engines, different rules.
The good news: all of these problems are fixable. The AI visibility scanner identifies exactly which issues affect your site.
How Generative Engine Optimization Works
We fix the underlying technical signals that AI systems use to decide what business is the authority.
It Works. Here Is the Proof.
ScopeSite used the AI visibility methodology to make H4TLT the first UK hearing compliance business recommended by all four major AI platforms: ChatGPT, Claude, Perplexity, and Gemini. That result came from the exact generative engine optimization process we use for US businesses.
Read the H4TLT case studyFrequently Asked Questions
Common questions about Generative Engine Optimization
Generative engine optimization is the practice of structuring your website, schema and content so that generative AI models (ChatGPT, Claude, Gemini and Perplexity) cite your business when someone asks a question in your field. Traditional SEO targets a list of ten blue links. GEO targets the one or two sources the model actually names in its answer.
SEO addresses visibility in search results. GEO addresses how a business appears in generative answers and their citations. They share work on useful content, accessible pages and reliable business information. Provider-specific retrieval and answer checks show where extra work is needed.
AEO (answer engine optimization) is about being the single extracted answer to a specific question. GEO (generative engine optimization) is broader, covering every technical and content signal that influences whether a generative model trusts and cites your brand. In practice the two overlap heavily, and most agency briefs use the terms interchangeably.
There is no single published rulebook across providers. An answer can draw on model training, search results or retrieved pages, depending on the product and query. We make business facts clear and accessible, then test what each system actually retrieves and cites. Schema or a knowledge-graph entry alone does not secure a recommendation.
A useful first step is to check whether the searches and assistants your buyers use can find and represent your business accurately. Existing SEO may already support that. We address evidenced gaps in access, content and identity, then monitor the relevant AI answers separately.
We assess relevant search and retrieval routes for ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews separately. Their behaviour differs. Clear HTML and accurate structured data are useful foundations, but neither guarantees a citation or the same result across providers.
There is no reliable timetable for a citation or recommendation. We can check a technical repair as soon as it is live, then monitor dated searches and referrals over time. Results vary by provider, query, competition and the sources available to the assistant.
Our GEO retainers start at $1,000 per month, covering ongoing schema maintenance, entity work, citation tracking and monthly reporting. A full AI-first website rebuild, if your current site blocks AI crawlers, starts at $3,500 as a one-off. The quote calculator at /us/pricing gives you an exact figure.
Ready To Be Cited?
Stop being invisible to generative AI. Find out what it takes to get recommended.